GET TO KNOW DARA

Who is Dara Treseder?

Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. She is currently the Chief Marketing Officer of Autodesk — a leading innovative technology & software company changing how the world is designed and made. From greener buildings, to cleaner cars, to award-winning TV shows, movies, and games, Autodesk software is enabling over 100 million people build a more sustainable, resilient, and equitable world. At Autodesk, Dara oversees the company's worldwide marketing, digital & e-commerce, brand, communications, global demand generation, and education business teams. A veteran Chief Marketing Officer, Dara was previously the Global Head of Marketing, Communications & Membership at Peloton, CMO of Carbon and CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.

Dara has received several awards and industry recognition for her work. In 2024, Dara became the first Black person to be inducted into the Forbes CMO Hall of Fame. In 2022 she was ranked #1 on the Forbes World’s Most Influential CMOs list based on a weighted aggregate of 12 indicators. In 2021 she was honored with Adweek's Brand Genius and CMO awards and the Campaign US Fearless Female Pioneer award. In 2020, she was recognized by Forbes as one of the Most Influential CMOs in the world, by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as one of the Women Trailblazers, and by Business Insider as one of the Top 25 Most Innovative CMOs in the World. In 2019, she was named a CMO to Watch by Business Insider and inducted into the Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and in their communities. Dara was also recognized in 2018 by AdAge as one of the “Women to Watch.” In 2017, she was recognized on Inc. Magazine as one of the "30 Inspirational Women to Watch in Tech.”

A respected thought leader and subject matter expert, Dara is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She delivers keynotes at several premiere industry conferences, such as those hosted by SXSW, Cannes Lions, MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics. Dara is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.

A champion of public health, women's issues, and diversity initiatives, Dara serves on the board of the Public Health Institute (PHI). She also serves on the board of Robinhood.

Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University. She is a proud Military wife and lives in Silicon Valley with her husband and two young children.

Video

MASTERS OF SCALE LIVE VIDEO INTERVIEW

When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk’s Dara Treseder talks with Bob Safian about the key themes, lessons, and intrigue that emerged. She explains why AI and women’s sports dominated much of the conversation, how the attention economy is giving way to the ‘intention economy,’ and why influencers don’t want you calling them “influencers” anymore.

AD AGE LIVE VIDEO INTERVIEW

In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse. Treseder came to Autodesk last October after leaving her role as the head of global marketing, communications, and membership for Peloton. She used her marketing prowess to help Peloton carve out a leading position within the connected fitness category. Autodesk—the maker of software that powers products across various industries including architecture, engineering, construction, manufacturing, media and entertainment—has tasked her to do the same within its design-and-make software space. Treseder has already hired Ryan Reynolds’ Maximum Effort as a creative partner, having worked with the agency while at Peloton. Maximum Effort was behind Autodesk’s Oscars ads in March that introduced the world to “Otto Desc,” a Hollywood legend who is praised at first by stars such as actor and director Elizabeth Banks and then revealed later to be entirely made up and in fact representative of the company itself.

STANFORD UNIVERSITY VIEW FROM THE TOP

"Consumers want to know who you are. It's really important as a brand to be clear on who you are what you stand for. If you stand for everything, you stand for nothing. It's important to be clear what matters most to us and why. What's our purpose? Why do we exist?" In this View From The Top, Chisom Obi-Okoye, MBA ‘22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," says Treseder.

FEATURED KEYNOTE SESSION @ SXSW

Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. Meet Dara Treseder, Carbon's first CMO. She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. Join Cunningham of Magnet Media (and author of The State of the Story and The Art of the Documentary) for an exploration of how their approach cut through the most cluttered media moment to put Riddell helmet and Adidas sneaker products, powered by Carbon, at the center of the conversation.

KEYNOTE @ LINKEDIN CONFERENCE

Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves.

MEET THE TRESEDERS

Laws that banned interracial marriage were legal in the United States until 1967. Dara and her husband documented their multicultural wedding to celebrate and promote interracial love and marriage. Love is love.