Dara Johnson Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. Dara is currently SVP, Head of Global Marketing & Communications at Peloton—the world's largest interactive fitness platform. At Peloton, Dara sets the strategy and goals for Peloton's marketing efforts to build the Peloton brand and drive the company's growth and international expansion. She also oversees brand, strategic marketing, consumer strategy & insights, communications, and creative. A veteran Chief Marketing Officer, Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Dara has received several awards and industry recognition for her work. In 2021 she was honored with Adweek's CMO award and Campaign US' Fearless Pioneer award. In 2020, she was recognized by Forbes as one of the Most Influential CMOs in the world, by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as one of the Women Trailblazers, and by Business Insider as one of the Top 25 Most Innovative CMOs in the World. In 2019, she was named a CMO to Watch by Business Insider and inducted into the Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and in their communities. In 2018, she was recognized by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future. Dara was also recognized in 2018 by AdAge as one of the “Women to Watch.” In 2017, she was recognized on Inc. Magazine as one of the "30 Inspirational Women to Watch in Tech.”
A respected thought leader and subject matter expert, Dara is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She delivers keynotes at several premiere industry conferences, such as those hosted by SXSW, Cannes Lions, MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics. Dara is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.
A champion of public health, women's issues, and diversity initiatives, Dara is the Vice Chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E.
Dara graduated from Harvard University with highest honors and holds an MBA from Stanford. She lives in the heart of Silicon Valley with her husband and two young children.
Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. Meet Dara Treseder, Carbon's first CMO. She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. Join Cunningham of Magnet Media (and author of The State of the Story and The Art of the Documentary) for an exploration of how their approach cut through the most cluttered media moment to put Riddell helmet and Adidas sneaker products, powered by Carbon, at the center of the conversation.
Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves.
Laws that banned interracial marriage were legal in the United States until 1967. Dara and her husband documented their multicultural wedding to celebrate and promote interracial love and marriage. Love is love.
Dara Treseder, fmr. chief marketing officer at Carbon; and William Treseder, senior vice president of product at BMNT, discuss on The Innovators podcast how they manage demanding careers and family life with two young children.
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