GET TO KNOW DARA
Who is Dara Treseder?
Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. She is currently the Chief Marketing Officer of Autodesk — a leading innovative technology & software company changing how the world is designed and made. From greener buildings, to cleaner cars, to award-winning TV shows, movies, and games, Autodesk software is enabling over 100 million people build a more sustainable, resilient, and equitable world. Dara leads Autodesk’s global e-commerce business, sets strategic direction for marketing the product portfolio, and oversees the company’s marketing, brand, communications, demand generation, growth, digital, and education business teams. A veteran Chief Marketing Officer, Dara was previously the Global Head of Marketing, Communications & Membership at Peloton, CMO of Carbon and CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Dara has received numerous prestigious recognitions, including being honored by CNBC as a Changemaker—one of the women transforming business, the economy, and society. Forbes named her the World’s Most Influential CMO, and she made history as the first Black person inducted into the Forbes CMO Hall of Fame. Additionally, Dara has been recognized by Business Insider as one of the “Top 25 Most Innovative CMOs in the World,” by AdWeek as a “Brand Genius,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
A respected thought leader and subject matter expert, Dara is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She delivers keynotes at several premiere industry conferences, such as those hosted by SXSW, Cannes Lions, MMA, CES, ANA, Women of Silicon Valley, AfroTech, LWT, Harvard, Stanford, and the London School of Economics. Dara is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.
A recognized global growth and revenue leader, Dara serves on the board of Robinhood. She is also an advocate for public health, serving on the board of the Public Health Institute. Dara graduated cum laude from Harvard University with highest honors in her field and holds an MBA from Stanford University.
Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University. She is a proud Military wife and lives in Silicon Valley with her husband and two young children.
Video
FORBES - THE CEO'S GUIDE TO MARKETING
Forbes speaks with Dara Treseder, the Chief Marketing Officer at Autodesk, about where B2B marketing is the same as and different than B2C marketing. At Autodesk, a leading technology & software company, Dara oversees the worldwide marketing, brand, communications, demand generation, digital, e-commerce, and education business teams.
MASTERS OF SCALE SUPER BOWL EDITION
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.
MASTERS OF SCALE LIVE VIDEO INTERVIEW
When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk’s Dara Treseder talks with Bob Safian about the key themes, lessons, and intrigue that emerged. She explains why AI and women’s sports dominated much of the conversation, how the attention economy is giving way to the ‘intention economy,’ and why influencers don’t want you calling them “influencers” anymore.
STANFORD UNIVERSITY VIEW FROM THE TOP
"Consumers want to know who you are. It's really important as a brand to be clear on who you are what you stand for. If you stand for everything, you stand for nothing. It's important to be clear what matters most to us and why. What's our purpose? Why do we exist?" In this View From The Top, Chisom Obi-Okoye, MBA ‘22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," says Treseder.
AD AGE LIVE VIDEO INTERVIEW
In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse. Treseder came to Autodesk last October after leaving her role as the head of global marketing, communications, and membership for Peloton. She used her marketing prowess to help Peloton carve out a leading position within the connected fitness category. Autodesk—the maker of software that powers products across various industries including architecture, engineering, construction, manufacturing, media and entertainment—has tasked her to do the same within its design-and-make software space. Treseder has already hired Ryan Reynolds’ Maximum Effort as a creative partner, having worked with the agency while at Peloton. Maximum Effort was behind Autodesk’s Oscars ads in March that introduced the world to “Otto Desc,” a Hollywood legend who is praised at first by stars such as actor and director Elizabeth Banks and then revealed later to be entirely made up and in fact representative of the company itself.
FEATURED KEYNOTE SESSION @ SXSW
Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. Meet Dara Treseder, Carbon's first CMO. She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. Join Cunningham of Magnet Media (and author of The State of the Story and The Art of the Documentary) for an exploration of how their approach cut through the most cluttered media moment to put Riddell helmet and Adidas sneaker products, powered by Carbon, at the center of the conversation.
KEYNOTE @ LINKEDIN CONFERENCE
Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves.
MEET THE TRESEDERS
Laws that banned interracial marriage were legal in the United States until 1967. Dara and her husband documented their multicultural wedding to celebrate and recognize interracial love and marriage. Love is love.
FINDING BALANCE AS A DUAL-CAREER COUPLE - UNEDITED. UNSCRIPTED.
Dara Treseder and William Treseder, COO and Co-Founder of BMNT, discuss on The Innovators podcast how they manage demanding careers and family life with two young children.