GET TO KNOW DARA

Who is Dara Treseder?

Dara Treseder is a globally recognized business and technology executive with deep expertise in driving growth, leading digital transformation, scaling commercial businesses, and building high-performing global organizations across Fortune 500 B2B and consumer companies.

Dara currently serves as Chief Marketing Officer at Autodesk, the leading technology company transforming how the world is designed and made—from greener buildings and cleaner cars to award-winning TV shows, movies, and games. In addition to leading Autodesk’s worldwide marketing, brand, communications, growth, and education organizations, Dara leads the company’s global e-commerce business, including the product, commercial, and customer experience teams that bring it to life.

She also founded and leads Autodesk for Small Business, an initiative designed to expand Autodesk’s reach with small business customers through differentiated product experiences, flexible monetization models, and scaled digital acquisition, commerce, and engagement.

Prior to Autodesk, Dara served as Global Head of Marketing, Communications & Membership at Peloton, where she helped build one of the world’s most culturally relevant and beloved consumer brands. During her tenure, Peloton rose from No. 35 to No. 2 in Prophet’s Brand Relevance Index—behind only Apple—and held the No. 2 position the following year. Earlier, Dara served as Chief Marketing & Communications Officer at Carbon and Chief Marketing Officer of GE Business Innovations & GE Ventures. She began her career with roles at Apple and Goldman Sachs.

Dara has received numerous honors for her leadership and impact. Forbes named her the World’s Most Influential CMO, and she made history as the first Black executive inducted into the Forbes CMO Hall of Fame. CNBC recognized her as a Changemaker—one of the women transforming business, the economy, and society. She has also been recognized by Business Insider as one of the world’s most innovative CMOs and by Adweek as a Brand Genius.

Dara serves on the Board of Directors of Robinhood and on the Board of Visitors for Howard University’s College of Engineering and Architecture. She is a former Chair of the Board of the Public Health Institute. Dara graduated cum laude from Harvard University with highest honors in her field and earned her MBA from Stanford University.

She lives in Silicon Valley with her husband and two children.

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THE WALL STREET JOURNAL

WSJ speaks with Dara Treseder, the Chief Marketing Officer at Autodesk. Dara is leading artificial-intelligence adoption both inside and outside the company. Internally, Treseder achieved 100% participation in a new AI Academy, and externally, she highlighted the company's recent $350 million commitment to provide the next generation with AI training, access and credentials.

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FORBES - THE CEO'S GUIDE TO MARKETING

Forbes speaks with Dara Treseder, the Chief Marketing Officer at Autodesk, about where B2B marketing is the same as and different than B2C marketing. At Autodesk, a leading technology & software company, Dara oversees the worldwide marketing, brand, communications, demand generation, digital, e-commerce, and education business teams.

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MASTERS OF SCALE SUPER BOWL EDITION

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.

MASTERS OF SCALE LIVE VIDEO INTERVIEW

When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk’s Dara Treseder talks with Bob Safian about the key themes, lessons, and intrigue that emerged. She explains why AI and women’s sports dominated much of the conversation, how the attention economy is giving way to the ‘intention economy,’ and why influencers don’t want you calling them “influencers” anymore.

STANFORD UNIVERSITY VIEW FROM THE TOP

"Consumers want to know who you are. It's really important as a brand to be clear on who you are what you stand for. If you stand for everything, you stand for nothing. It's important to be clear what matters most to us and why. What's our purpose? Why do we exist?" In this View From The Top, Chisom Obi-Okoye, MBA ‘22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," says Treseder.

AD AGE LIVE VIDEO INTERVIEW

In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse. Treseder came to Autodesk last October after leaving her role as the head of global marketing, communications, and membership for Peloton. She used her marketing prowess to help Peloton carve out a leading position within the connected fitness category. Autodesk—the maker of software that powers products across various industries including architecture, engineering, construction, manufacturing, media and entertainment—has tasked her to do the same within its design-and-make software space. Treseder has already hired Ryan Reynolds’ Maximum Effort as a creative partner, having worked with the agency while at Peloton. Maximum Effort was behind Autodesk’s Oscars ads in March that introduced the world to “Otto Desc,” a Hollywood legend who is praised at first by stars such as actor and director Elizabeth Banks and then revealed later to be entirely made up and in fact representative of the company itself.

FEATURED KEYNOTE SESSION @ SXSW

Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. Meet Dara Treseder, Carbon's first CMO. She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. Join Cunningham of Magnet Media (and author of The State of the Story and The Art of the Documentary) for an exploration of how their approach cut through the most cluttered media moment to put Riddell helmet and Adidas sneaker products, powered by Carbon, at the center of the conversation.

KEYNOTE @ LINKEDIN CONFERENCE

Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves.

MEET THE TRESEDERS

Laws that banned interracial marriage were legal in the United States until 1967. Dara and her husband documented their multicultural wedding to celebrate and recognize interracial love and marriage. Love is love.