Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. In 2020, Dara was recognized as one of the 25 Most Innovative CMOs in the world by Business Insider. In 2019, she was named a CMO to Watch by Business Insider and inducted into the Advertising Hall of Achievement, the premier industry recognition for leaders under 40 who are making a significant impact in the industry and in their communities. In 2018, she was recognized by Forbes as a “CMO Next”—one of the 50 Marketing Chiefs Redefining the Role and Shaping the Future. Dara was also recognized in 2018 by AdAge as one of the “Women to Watch.” In 2017, she was recognized on Inc. Magazine as one of the "30 Inspirational Women to Watch in Tech.”
A respected thought leader and subject matter expert, Dara is a sought-out speaker, lecturer, and advisor on marketing, innovation, and growth. She delivers keynotes at several premiere industry conferences, such as SXSW, CES, ANA, Women of Silicon Valley, AfroTech, Social Media Week, and #BlogHer to name a few. Dara has also taught classes at Harvard, Stanford, MIT, and the London School of Economics. Dara is a frequent contributor to leading publications, including Adweek, MarketingProfs, The Marketing Insider, CMO.com, and Marketing Daily.
Dara is currently the Chief Marketing Officer at Carbon—the leading digital manufacturing company. She also serves as a board director at PG&E. Before joining Carbon Dara was the CMO of GE Business Innovations and GE Ventures. Previously she led marketing and growth efforts at Apple and Goldman Sachs, and co-founded NeuBridges, an international marketing & innovation consultancy. Dara is an angel investor in healthcare, future of work, frontier technology, direct-to-consumer products and more.
An internationally recognized champion of public health, women's issues, and diversity initiatives, Dara serves on the board of directors of the Public Health Institute.
Dara graduated from Harvard University with highest honors and holds an MBA from Stanford. She lives in the heart of Silicon Valley with her husband and two young children.
Carbon is disrupting manufacturing in the way that Tesla disrupted the auto industry. Meet Dara Treseder, Carbon's first CMO. She's a marketing leader whose time at GE, Apple, and Goldman prepared her for the challenge of a lifetime: putting a B2B tech brand on the map in a mainstream way, virtually overnight. Join Cunningham of Magnet Media (and author of The State of the Story and The Art of the Documentary) for an exploration of how their approach cut through the most cluttered media moment to put Riddell helmet and Adidas sneaker products, powered by Carbon, at the center of the conversation.
Dara delivers a keynote on how to persist & lead at LinkedIn's TransformHER, the premier conference for professional Black & Latina Women in technology looking to build stronger relationships and advance themselves.
Laws that banned interracial marriage were legal in the United States until 1967. Dara and her husband documented their multicultural wedding to celebrate and promote interracial love and marriage. Love is love.
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