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Dara Treseder

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Dara Treseder

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ARTICLES WRITTEN BY DARA TRESEDER

To Become An Innovative Company, Pursue an Innovative Culture

365 Days in 3D: What I've Learned During My First Year at Carbon

365 Days in 3D: What I've Learned During My First Year at Carbon

To Become An Innovative Company, Pursue an Innovative Culture - article by Dara Treseder

Most companies acknowledge the importance of innovation, but few actually know how to be innovative. They don’t realize that innovation must be a cultural imperative to truly succeed.

365 Days in 3D: What I've Learned During My First Year at Carbon

365 Days in 3D: What I've Learned During My First Year at Carbon

365 Days in 3D: What I've Learned During My First Year at Carbon

365 Days in 3D: What I've Learned During My First Year at Carbon - article by Dara Treseder

As I look back on my first full year as Carbon's first chief marketing officer there's so much to be proud of and so much to look forward to. It's important to find time to pause and reflect on how far we've come over the past 12 months.

Need to Make a Tough Marketing Choice? Let AI Assist You

365 Days in 3D: What I've Learned During My First Year at Carbon

Need to Make a Tough Marketing Choice? Let AI Assist You

Need to Make a Tough Marketing Choice? Let AI Assist You - article by Dara Treseder

While we probably won’t see politicians face off against robots anytime soon, AI has already seen widespread adoption in the marketing space. With so much data available to modern marketers, AI needs human context to unlock that data's meaning. 

How to Survive and Thrive in a Post-GDPR World

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve

Need to Make a Tough Marketing Choice? Let AI Assist You

How to Survive and Thrive in a Post-GDPR World - article by Dara Treseder

We've arrived at a watershed moment in the digital era. The European Union has sunk regulatory teeth into a question that's been circulating for well over a decade: How can we better protect consumers' private information?

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve - article by Dara Treseder

Brand voice has long been a product of written copy, whether it be on websites, marketing materials or email newsletters. With the  recent advent of voice recognition tools like Amazon Echo and Google Home, brand voice is becoming decidedly more literal.

3 Reasons Marketers Are Foolish To Ignore Africa

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve

How Marketing Through Voice Will Put Savvy Brands Ahead of the Curve

3 Reasons Marketers Are Foolish To Ignore Africa - article by Dara Treseder

Some people in D.C. may have no problem disparaging African countries and their inhabitants, but to digital marketers everywhere: Ignore or underestimate the potential of African consumers at your own peril.

What Trends Should You Spend Your Marketing Dollars On?

What Trends Should You Spend Your Marketing Dollars On?

What Trends Should You Spend Your Marketing Dollars On?

What Trends Should You Spend Your Marketing Dollars On? - article by Dara Treseder

Your marketing tactics are only as good as the strategies behind them, and the only way you’ll succeed is by focusing on your core strengths. Pick and choose the right tools, platforms, and events for the right job, and you’ll gain much more than by simply following the herd.

What's The Next Social Network? Think Music!

What Trends Should You Spend Your Marketing Dollars On?

What Trends Should You Spend Your Marketing Dollars On?

What's The Next Social Network? Think Music! - article by Dara Treseder

Consumers are ready to accept brands on their favorite streaming platforms. We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There’s no doubt about it: Music is a deeply powerful connection point for humans.

3 Ways To Avoid Scaring Users With Deep Linking

What Trends Should You Spend Your Marketing Dollars On?

How To Assess Brand Value & Build Brand Awareness

3 Ways To Avoid Scaring Users With Deep Linking - article by Dara Treseder

Actions users take in apps or on platforms like Facebook can be used to deliver relevant ads or drive traffic to specific destinations. It's an undoubtedly valuable strategy, but the question is: How can you strike the right balance to keep content personalized without getting creepy?

How To Assess Brand Value & Build Brand Awareness

How To Assess Brand Value & Build Brand Awareness

How To Assess Brand Value & Build Brand Awareness

How To Assess Brand Value & Build Brand Awareness - article by Dara Treseder

Don't launch a brand awareness campaign without first having a full assessment of your starting point—your brand's position in the market?

Humorous Branding Is The Key To Everything

How To Assess Brand Value & Build Brand Awareness

Branding, Demand Generation Are A Package Deal

Humorous Branding Is The Key To Everything - article by Dara Treseder

I'm a firm believer that brands are not built on products, but on how they make people feel. Once we establish our brands, purchases and loyalty follow. Successfully positioning a brand means creating a positive emotional connection with the audience. 

Branding, Demand Generation Are A Package Deal

How To Assess Brand Value & Build Brand Awareness

Branding, Demand Generation Are A Package Deal

Branding, Demand Generation Are A Package Deal - article by Dara Treseder

Branding means creating general awareness of your product or service. Demand generation means attracting people to that product or service, then nurturing them until they’re ready to buy. When companies treat them like a package deal, the magic of marketing really begins.

Emotions & Data Are a Winning Combo for Social Ad Campaigns

Emotions & Data Are a Winning Combo for Social Ad Campaigns

Emotions & Data Are a Winning Combo for Social Ad Campaigns

Emotions & Data Are a Winning Combo for Social Ad Campaigns - article by Dara Treseder

Great advertising goes beyond branding and speaks to the heart of people’s needs, fears, hopes and dreams.

3 Ways of Women of Color Can Get Ahead In Tech

Emotions & Data Are a Winning Combo for Social Ad Campaigns

Emotions & Data Are a Winning Combo for Social Ad Campaigns

3 Ways of Women of Color Can Get Ahead In Tech - article by Dara Treseder

For women of color, the road to equality is fraught with unique obstacles. Here's how we can push through. 

How To Succeed as a Working Mom In Spite of the Challenges

Emotions & Data Are a Winning Combo for Social Ad Campaigns

How To Succeed as a Working Mom In Spite of the Challenges

How To Succeed as a Working Mom In Spite of the Challenges - article by Dara Treseder

The deck is stacked against working moms, but it doesn't have to be. Here's how you can succeed.

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